The Ultimate Guide To Digital Marketing Course

So you have heard a lot about Digital Marketing before , about its importance

different courses available in market ,

offline courses , online courses etc.


Marketing is very important  because it allows businesses to maintain long-lasting and ever-present relationships with their audience.

In this article, I am going to tell you what is Digital Marketing and how it works, what are the courses available in the market that you can benefit from.

I will also take you through my personal experience about my internship with digital deepak internship program:

I will tell you about my real  learning in order to give you some inspiration to get you started.

Let’s begin by understanding What Actually  is Digital Marketing all about and how it actually works.

What is Digital Marketing:

As per Steward Martin Digital marketing is the concept of appealing people to make them learn about your services when they are all clueless about your presence in the market.

It’s about sharing your value proposition, providing them with a reason why they should consider your services and why your brand is worth a try.

The introduction of Digital Marketing has opened many online platform through which one can promote his/her business digitally.

5 reasons why Digital Marketing is important in today’s competitive market ?
  • Higher conversion rate
  • Increase of trust in brands
  • Helps to create huge growth options for any business
  • Cost effective marketing for any business
  • Targeting and getting connected to the mobile customers

Today’s world has become a browsing and surfing world a SMART world where the trend right now is like this :

The average person spends over 2 hours a day on social media.

Teenagers average 9 hour  on social media .

So this online platform have become an essential and beneficial tool for Marketing i.e Digital Marketing.

As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear and that’s exactly why digital marketing is important for all businesses, no matter how big or small.

Marketing is all about:

Right message


Right Person

Right Time

Now digital Marketing has  become the popular stream in India where every business is stepping into the new strategy to build a high competitive strength.

Today’s market is very competitive so we need to be skillful enough to stand out in the market.

A digital marketing strategy helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.

So we need to learn Digital Marketing strategy .

Lets have a look of few features of Digital Marketing :

The essential 5D of Digital Marketing


Basically Digital marketing revolves around these 5Ds: digital devices, digital platforms, digital media, digital data, and digital technology.

Three Drivers of Digital Marketing Success

  • 1. Evoke Emotion : From a visitor to  Customer conversion it is highly required  to capture an audience’s attention and keep them positively engaged with our own  brand throughout this conversion cycle. … a visitor ….a customer ….a consumer and finally a satisfied consumer / customer.
  • 2. Pick Your Platforms : We need to choose an appropriate platform , channel as per requirement of our products.
              Market is flooded with different channels and these channels are highly being used by our prospective customer.Few platforms are ;

    • Website. …
    • Social Media Channels. …
    • Blog. …
    • Email Automation. …
    • Search and Display Advertising.
  • 3. Analyze and Adjust : This step of monitoring results is  as important as developing the initial content strategy. The digital marketing campaigns should include success metrics and we need to monitor the performance of our efforts to see if they are achieving the desired outcome.
Let’s discuss about Digital Marketing Course :

In India there are 624.0 million internet users,data as per January 2021 , which must have increased now.As a result the digital marketing industry is growing at a very fast pace. With the industry showing an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get skilled with digital marketing skills and want to get equipped with these smart tools to standout in this very very competitive market. And this has led to choice in terms of digital marketing courses in India.

And so it has given a vast scope  to a number of companies and organizations to cater to the growing need for these courses. As a consequences many companies have started various courses on Digital marketing.

Top Digital Marketing Courses


Digigrad is an initiative of Social Beat (a Google Premier Partner and a Recommended Facebook Agency) to impart quality digital training in an online and classroom setting.

Priced at INR 30,000 DigiGrad offers the Certificate Program in Digital Marketing that is tailor-made for marketers, entrepreneurs and freshers alike.

It is an IIM alumni initiative with Harvard-style Case Study based Learning Methodology and live classes with a small batch size of less than 50 students per batch.(source weikipedia)


The All India Management Association (AIMA) has an AICTE approved 1 year program.

The pricing is INR 31,000 per semester and for the full program it is probably INR 93,000. The major digital marketing tools covered in this course are email marketing, SEO/SEM, pay per click, affiliate marketing, digital display, mobile marketing, online video and social media analytics. Spread over a period of three months, this online course is divided into 6 modules.


Located in Mumbai, the Indian Institute of Digital Education offers two courses on digital marketing and full stack programming. The digital marketing programme is designed to give freshers a robust introduction to the world of digital marketing and help professionals intensify their existing knowledge of all things digital. The programme is divided into a 6-month with classes conducted thrice a week, and independent certification courses conducted for three hours over one week.

The full stack programming course is an exhaustive 6-month program that gives students a profound understanding of the technical and practical aspects of web development and coding.

Amity Future Academy

Amity University started its online avatar called Amity Future Academy and launched the Post Graduate Diploma in Digital Marketing Strategies in collaboration with Wharton University. Priced at INR 1,55,000 it is a pretty steep price point, especially considering the faculty is not from Wharton. It is a 12 month program with 13 modules including brand strategy.

Digital Deepak Internship Program on Digital Marketing:

This Internship program takes you through a whole new experience where you will learn about advertising, SEO, sales tactics, handling leads and customers (The Right Way), using marketing tools like UberSuggest, Ahrefs, SemRush, Zapier , payment gateways for digital marketers & more…

Yes, this is a paid Internship, But, if you are serious, you can earn all your money back + extra amount during the internship program. How ? Simple, As you submit the assignments, Deepak will pay you. Yes,  There is an Approval process for Assignments, Just show them that you care about the assignments & Internship), The approval rate of above 95%.

have GST Registration ? If yes, you can even claim the 18% GST collected for this program. At the end of the internship, you will get a certificate from Digital Deepak & feature it on your Website/ Linkedin Etc…

You can visit these sites  for more details


If you are a self-learner keen on understanding the digital marketing space, I will strongly recommend you to join   as this is one of the best online learning platform where you can learn by doing yourself and can earn money and confidence as well.

Believe me I am sharing my own experience and experience always speaks the FACT .This course is very beautifully designed with course videoes by Deepak Kanakraju  himself,  assignments ,assignments explanation video : a complete step by step  guide for interns ,followed by  Q&A webinars by mentor of each  batch to solve the queries of interns.

A complete package for self learner !

With all this interns become a part of a community , a tribe where he/she can ask any course related queries , get solutions of many technical issues  , you get a 24*7 service here , all interns share a very healthy relationship …..solving the issues …..mentoring ……and offcourse celebrating success of Interns .

Here we always cheers to learning .

Now that I have mentioned all about Why digital Marketing needed , Why this course is required and why to join digitaldeepak internship Program , why wait?

Go ahead and try it. And do let me know how it works out for you in comment section. In case you shall need any help, leave a comment below.

And if you liked reading this article, do not forget to share it with those you think it will be helpful for.


For more info about Digital Marketing read this article ;

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