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shiningstarshweta February 09, 2021 HEY WANT TO BECOME A BRAND ??? Yesss !!!!                                               Great    Well, what exactly do you mean by becoming a Brand ? A product which has a large consumer community who hardly gives a thought  about the second option ;Right ?  Or may be a product which has made its place in the market in such a way  that consumers just go for it by its name … Scott Cook says :   “A brand is no longer what we tell the consumer it is —  it is what consumers tell each other it is.” yesss... many thoughts  like this but make it very simple ….in my words  A BRAND  IS : A Brand  Sells PRODUCT  & A Brand gains TRUST  Isn’t it sounding cool and…
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